Basics of enterprise strategy development on the example PJSC "Hemoplast"

The article investigates and systematizes the concepts of an enterprise development strategy. The conceptual foundations of the enterprise development strategy formation are considered. The main stages of strategy development in accordance with the characteristics of the corporate, business and functional levels of management are separated and analyzed. The general characteristics of the eleboration and classification of the enterprise development strategies in modern economic conditions are determined. The main elements and components of the enterprise economic development in the context of strategic management are considered. It was carried out an analysis of strengths and weaknesses on the example of the enterprise «Hemoplast» PJSC as well as threats and opportunities of the company. Based on the analysis, a strategic development plan was determined using a SWOT-analysis apparatus